# identity.md

## Organization Overview
- **Company Name:** CAMPANELLI
- **Mission:** Helping customers take pride in their home.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1955. Location details forthcoming.
- **Size and Scale:** Over 5 million units of their stain remover sold, indicating a significant market presence.
- **About Page:** [Our Story](https://campanelliproducts.com/pages/our-story)

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to helping customers maintain pride in their homes through quality products.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a direct-to-consumer retailer of home care and cleaning products, including stain removers and lens/screen cleaners.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.